E-commerce

E-commerce stores have a single most important goal: ever-increasing sales! And that is only possible with an insightful digital marketing strategy executed to perfection. Find out how we help e-commerce businesses generate more traffic to their sites, convert potential customers, and skyrocket their sales and profits.

This US-based beauty store sold $165k with a ROAS of 9.78x within the first 30 days

They were struggling on all platforms and weren’t generating business from its advertising efforts. We took over the entire account (Facebook Ads, Google Ads, Email Marketing, and SEO) and turned things around for them.

$81,813 in Ecommerce Sales with a 5.28x ROAS Using Facebook Ads over Friday/Cyber Monday

Before we started handling the advertising efforts of a Fitness Store, they were struggling hard to maintain break-even. In just one month they achieved sales of $81,813 on a Facebook ad spend of $15K, ROAS achieved was 5.28X and 1,126 products were sold.

E-Commerce Store SEO

Client Intro:

An E-Commerce Store SEO Case Study. An E-commerce store in Houston, TX needed Search Engine Optimization (SEO) services to replace their PPC ad spend. Learn more about how we did it.

The Challenges

  • This E-commerce store SEO client was just starting out in a niche market
  • There was fierce competition from the bigger brands
  • The client did not have much room for the content
  • 90% of the marketing budget was going into the PPC and Facebook ads
  • Organic traffic was less than 20 sessions per day on average

Our Strategy

  • We did a complete audit of the  site and a competitor analysis
  •  All the technical issues were resolved in the first phase
  •  We started creating content around the specific keywords
  •  We focused more on long-tail keywords rather than more generic keywords
  •  We added regular, high-quality backlinks to increase site search engine rankings

The Results

  • The organic traffic increased by 93% in 9 months
  • The revenue increased by 69%
  • Search engine rankings improved every month compared to bigger competitors
  • Domain authority and page authority increased from 2 to 20 within four months

Lead Generation

The Challenge

To build highly targeted cold audiences with no prior data and warming them up into leads at a low cost.

The Process

  • We did extensive audience and competitor research for the client to build the right audience persona with winning conversion probability.
  • We coupled that with the lookalikes of the high lifetime value (LTV) audience and begin our TOF campaign.
  • With a daily testing budget of $30/day initially, campaign budget optimization (CBO) worked wonders in distributing the budget where results were coming from.
  • Getting 46 ready-to-convert leads in 3 months was no less of a miracle for the accountant who dropped down to 3-5 low-paying leads a month.

The Results

  • We successfully booked the client 46 calls at a 63% conversion rate.
  • With dynamic creative ads, we got the creatives that would convert for the account for a long time down the road.
  • Our TOF audiences seeded for the other funnel levels too, so the client had the blueprint of success right in his hands for future use.
  • He was absolutely amazed at the low cost per lead for the high-paying clients, comparing the results with those of his colleagues.

Needless to say, he survived the global recession like it never happened.

Schedule a call today to discuss a strategy for your business!